Wirepas is strengthening its Product Marketing organization by appointing Richard Kinder as the Head of Product Marketing and Mirva Saarijärvi as director, Product Marketing.
“We are extremely happy to welcome Richard and Mirva to our growing team. The role of Product Marketing is extremely important, especially in the fragmented IoT business. It’s all about customer intimacy. We want to make sure we understand the actual customer need, and develop our offering accordingly,” Wirepas CEO, Teppo Hemiä summarizes.
Richard Kinder joined Wirepas following a 13-year tenure at Redbend Software and HARMAN International. He helped to grow Redbend from 25 people company into a global company. HARMAN acquired Redbend with a $200m valuation in early 2015. Most recently his responsibility at HARMAN was to drive over the air (OTA) solution sales globally. Richard has held diverse roles in the software industry including Sun Microsystem’s JavaSoft division, Symbian, Palm and several software start-ups.
Mirva Saarijärvi has extensive experience from asset management. Most recently she held the position of Marketing Director at Nordic ID, RFID manufacturer. Prior to that she served as a production planning engineer at Fläkt Woods, manufacturer of air conditioning equipment.