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BlueUp partners up with Wirepas for asset tracking solutions

December 11, 2019 - Wirepas


BlueUp, an Italian company specialized in the design of BLE tags, beacons and gateways has signed a partnership with Wirepas to extend the functionalities of its products, including mesh network and cable-less asset and people localization systems.

BlueUp is one of the pioneers in the Bluetooth Low Energy (BLE) beacon market, being active since 2014 with the first products based on iBeacon technology. Over the years, BlueUp has specialized in the design and production of BLE beacons and sensors, with focus on IIoT (Industrial IoT) applications: proximity detection, people localization, asset tracking, condition monitoring, access control systems. Currently Blueup has a large portfolio of BLE products (tags, beacons, gateways), able to satisfy the most varied market needs.

Wirepas Mesh provides a scalable and cost-effective solution to connect and localize sensors. Its unique low power mesh operation allows the creation of fully battery-operated networks with years of battery lifetime. Combined with the Wirepas Positioning Engine, the solution offers an easy to install and scalable location system for a wide range of applications. The solution consists of a fully battery-operated infrastructure for asset tracking and does not require any complex planning or cabling costs. The 5-5-5 promise delivers the typical performance of 5 meters accuracy, 5 minutes location interval and 5 years of battery lifetime on the asset tags and on the infrastructure leading to an infrastructure cost of 0.05€/m²/year.  The use of Wirepas Mesh can also combine sensors and actuators allowing to leverage the wireless connectivity for multiple use cases.

By partnering with Wirepas, BlueUp adds a BLE mesh-network, cable-less positioning and  a tracking platform to its products portfolio. “We have a medium-term development plan, which also materializes with the upcoming launch of new products, that perfectly combines with the features and technological offer of Wirepas platform”, says Alessio Cucini, CEO and co-founder of BlueUp. “We are absolutely convinced that the Wirepas technology is the perfect integration for BlueUp market offer: our, present and future, product portfolio is perfectly suited to Wirepas Positioning and Mesh.

“We are extremely happy to welcome BlueUp to the Wirepas ecosystem. BlueUp knows the industry and customer needs very well, but also the flaws of the existing technologies. They are an ideal partner thanks to their experience and capabilities of building solutions for customer needs. Our combined offering gives an excellent position in the market! ”, says Jani Vehkalahti, SVP of Sales at Wirepas.

Further information:

Alessio Cucini, CEO, +39 344 2030929, alessio(at)

Sebastien Pellorce, Business and Ecosystem Development Director, ++33682897311, sebastien.pellorce(at)

About BlueUp

Blueup provides BLE products and solutions for Industrial IoT and Smart Environments. Founded by a team of engineers with expertise in wireless and IT technologies, BlueUp has quickly established itself as one of the leading global players in BLE beacon technology, being one of the very few companies with certified products for full support to all major market standards.

About Wirepas

Wirepas is a global technology company focused on solving large scale IoT challenges. Our product, Wirepas Mesh, is an IoT connectivity software, which ensures the flow of data between devices and back-end reliably. All of this is possible thanks to our extremely experienced, ambitious and passionate team.